"Sometimes I've believed up to six impossible things before breakfast"


Eikona’s Mission is to convey messages through images: passion, research and cutting-edge tools are our strength.
We follow the two tracks of Interpretation and technique. Only by grasping the nuances that we want to communicate, we can work on the message to be transmitted; the technique is based on authorial photography, graphic arts and production of films, made with care by a team of professionals. Eikona is attentive to the customer’s needs and above all to the details that characterize the uniqueness and identity of the final product.


We want to be part of the visual communication scene by providing our interpretation: that’s why we never stop learning and we are at the forefront of technical updates. Meeting the needs of those who want to communicate in an international context is our prerogative for the future, guaranteeing the quality and results we promote.
Always with an eye on innovation.


Eikona was born in 1996 in Rome from a pioneering idea of its founder and art director Guido Fuà, with the aim of distributing images by telematic means, before the internet became a reality in the public domain.

Guido Fuà, a member of the National Order of Journalists since 1991 and graduated in Visual Anthropology, has been publishing in the national and international press for over thirty years with commissions of editorial photography, travel reportage, costume and society. He has established himself thanks to an intense production of portraits of celebrities from showbiz, culture and finance. At the same time, he produced advertising and visual communication images for large, medium and small companies both in the corporate sector and in architectural and interiors photography. He collaborated with the International Fund for Agricultural Development (IFAD) and as a consultant for the World Bank.

Since 2004 he is a teacher and trainer for portrait and studio lighting techniques at the most important photography schools in Rome and carries out/conducts workshops in Italy and abroad.

Guido Fuà

customer portfolio

In photojournalism and portrait photography, many Italian and international magazines have commissioned and published reports by Eikona. In Italy – Il Venerdì di Repubblica, L’Espresso, XL, Max, D – La Repubblica delle Donne, Donna Moderna, Io Donna, Gioia, Gente, Oggi, Style, Il Mondo, Class, Gentleman, Capital, Monsieur, Qui Touring, I Viaggi del Sole, Dove, Sette, Panorama.

Abroad – National Geographic, Business Week, Wine Spectator, Stern, Asahi Shimbun, Nikkei Business, Elle Japon, 25ans…

In advertising and institutional communication, eikona has produced services for: Enel SpA, Enel Green Power, Enel X, IFAD, WORLD BANK, CDP Cassa Depositi e prestiti, Sky, Alitalia, Centostazioni SpA, RFI SpA, Servizio Civile; Hotel Hilton, Palazzo Manfredi, Grand Hotel Punta Tragara, Grand Hotel Capri Palace, Grand Hotel Regina Isabella, Vinoforum; Brunello Cucinelli, Marinella, Ulturale, Talarico.


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Copyright © 2020 Eikona Studio di Guido Fuà P.Iva IT05057681008 – Via degli Anemoni, 6, 00172 Roma.


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