Photo by Guido Fua’
At every second of our life, we take a huge number of data and many messages from our surroundings. These pieces of information involve a wide range of messages convincing us to buy a product or service. In other words, advertising is a tool for marketing and a way of communication for selling a product, service, or idea and, promoting. Since we communicate with each other through many ways and channels, photography is one of the dominant means, especially in digital marketing. Advertising photography is a strategy for having more influence on an audience’s decision-making.
What is Advertising photography?
Take a look around you, how many promotional and commercial images do you see.? Well, at the moment you are experiencing thousands of advertisements on your laptop or cell phone screen. Most of them have an extremely high visual impact on your mind. Let’s say in terms of photography, from the impressive frames to impactful colors, models, characters, emotions, actions and etc. Without a doubt persuading an audience even for a few seconds to attract, think, decide and take the action is considered a golden moment for marketing. Now you may understand how important is the role of graphics and photography in advertising very well.
How to use advertising photography for the business?
Advertising photography is a very competitive field of photography. In fact, many and many industries, companies, or in nutshell, businesses use it. How we can have more impressive advertising photos? First, a photographer should understand the market of the product, service, and idea and then define the client’s actions and what they are looking for. one of the best ways for amateur photographers is to pay attention to each image they see. In short, think about each message behind the images on billboards, magazines, packages and etc. Remember a few words spoken but more words visible!
Branding and marketing through advertising photography
Famous image-based websites and media channels such as Facebook, LinkedIn, Instagram, and many other new channels give opportunities to businesses for marketing and branding. Undoubtedly, you as a business owner are able to build brand awareness through high-quality photos. In other words, consumers will follow a brand that has good communication with them visually. Therefore, you can increase your brand awareness and have your signature in your client’s minds.
All about Social media engagement
How do people deal with your content? Are they attracted to what you provide? are they responding to you and interacting with you? The more photos and the more high-quality photos, the more engagement on your channel. Therefore, having professional advertising pictures with clarity and creativity in sending your message to the audience will result in more traffic and a call to action.
Use the storytelling and be creative
Connect with the emotions of your consumers. one of the easiest ways to achieve this important thing is asking your marketing team for analyzing clients. The next step is giving those data to the photographer or the advertising agency. Be selective and creative for your brand. Keep in mind that nowadays visual storytelling which comes from one single image or a series of images is extremely impactful.
Keep in mind that every photo has its own story to tell!
Credit: Samin Mousavi
